FOUNDERS STORY

 

Title: Why I Founded That Good Good Inc.

By Tyara Barnes, Founder & CEO, That Good Good Inc.

I established That Good Good Inc. in 2024 to address a pervasive, yet chronically underserved, gap at the intersection of dermatology, intimate care, and equity: the absence of safe, efficacious, and scientifically validated personal care solutions tailored to melanin-rich, semi-mucosal skin. For individuals with Fitzpatrick IV–VI skin, particularly those with 3a–4c pubic hair, the post-hair removal experience is often marked by inflammation, odor, discoloration, and long-term dermal trauma. These outcomes are not only under-researched but have also been normalized by a beauty industry that rarely accounts for racialized skin biology in its product development or clinical testing.

Rather than accept this status quo, I chose to innovate beyond it.

That Good Good Inc. is not a conventional beauty brand—it is a biotechnology-driven research and development company dedicated to the advancement of vulva-safe, microbiome-compatible, post-depilatory skincare. Our approach is rooted in translational science, with a pipeline that integrates regenerative plant-based actives, ex vivo skin modeling, pH optimization, and culturally attuned consumer data to inform formulation. We develop products that prioritize not only aesthetic outcomes but skin health, biological integrity, and long-term barrier support.

Since its inception, the company has transitioned from a concept to a laboratory-backed venture housed at University Lab Partners inside UC Irvine’s Research Park. Our multidisciplinary team includes experts in regulatory science, formulation chemistry, dermatologic biology, and health equity. Together, we are challenging entrenched industry norms and introducing a new standard, one that centers safety, inclusivity, and scientific rigor.

That Good Good Inc. is a vehicle for systemic correction. It represents my commitment to advancing a future in which melanin-rich skin is no longer an afterthought in research, innovation, or care, but a catalyst for it.